About Alistair Craft

Alistair Craft is a top producing residential real estate veteran with a long and proven record of successfully guiding local and multi-national clients, buyers and sellers, developers and investors in a wide array of transactions. He has become coastal Santa Cruz’s “go to” agent with a reputation for tenaciously protecting his clients’ interests. Thanks to his exceptionally loyal clientele, personal referrals and repeat business form the foundation of Alistair’s career.

Savvy negotiations and cutting edge marketing strategies join uncompromising integrity as the hallmarks of Alistair’s service. Alistair is exceptionally well respected in Santa Cruz, not only for his unparalleled professional track record, honest and high ethical standards, but for his dedication to his clients who will do absolutely everything in his power to ensure his clients success.

Alistair specializes in strategically applying his expertise and market knowledge to broker luxury homes, ocean front estates and condominiums that consistently exceed the expectations of his clients.

Alistair is a lifelong surfer and former professional big-wave professional. His success in real estate mirrors his accomplishments in the water, highlighted by his three consecutive years wining the Nelscott Reef Tow-In Championships. Alistair continues to perform Water Safety and Rescues for the Titans of Mavericks big wave competitions and World Surf League Big Wave World Tour.

To ensure efficient, complete service to his clients, Alistair’s associates have been carefully selected from the finest in the business to form a close-knit “alliance” offering seamless assistance to clients for every aspect of a real estate transaction.


  • Founding Realtor Sereno Group Real Estate, Los Gatos Office
  • Founding Realtor Sereno Group Real Estate, Santa Cruz Office
  • Founder/Owner Alistair Craft Real Estate Alliance
  • B.S. Industrial Technology/Sales+Marketing, Cal Poly SLO